Pitching for Angel Investment
Pitching for Angel Investment can be a daunting prospect. We aim to make the process as enjoyable as possible and we have a few top tips to help you get the most out of the opportunity.
Pitching Top Tips
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Keep to time! – It is better to be under-time than over.
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Don’t get too technical – give enough information so that the investors understand what it is and what it does, but don’t go into too much depth about how it works at this stage.
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Remember the pitch is to ‘spark’ the investors’ interest - if they want to learn even more about your business, they will arrange a meeting to do so.
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Be honest – investors are judging you as much as your business, they want to imagine an amicable ongoing relationship with you.
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Don’t put too much text on your slides, it’s difficult to read and listen at the same time.
What to include in your pitch
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A summary slide, summarising who you are and what you are pitching for.
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What is the problem and what is your solution?
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Clarification of the product/business, including USPs and IP
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Market analysis, size, competition
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Route to market and current traction
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Team
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Overview of financials and forecasts, previous investments/grants/other finance
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Exit strategy and timeline
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Investment proposition and what the money is needed for
