ACG Portfolio company, WYSPR were invited as one of only 36 start-ups to feature in the House of Innovation at MADfest 2022, one of the biggest marketing/ad industry events of the year.
The team were invited to pitch to McCormack (Schwartz) against 6 of the best ad tech start-ups in the house to win a £20k paid pilot. As part of the brief, McCormick were looking for solutions that could sustain the boom of growth that they experienced from home cooking in lockdown by inspiring people to cook more in a post-pandemic world. WYSPR were delighted to win the £20k Schwartz Innovation Challenge!
Co-Founder Oliver Bourne delivered a great pitch and received an incredible response the judges. Over the course of the next few months, WYSPR will be working with Schwartz to roll out this campaign and inspire GenZ to build a habit that lasts a lifetime.
To view the pitch, take a look at the video below:
Congratulations to team WYSPR!
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